BLOG
What we learn running other people's outbound
Numbers from live campaigns, written up as we go. No thought leadership, no listicles.
DELIVERABILITY
SEP 2026
What 40 domains taught us about warmup length
We cut the ramp to 14 days on half our estate and tracked placement for eight weeks. The shorter ramp held — but only on domains under 30 mailboxes.
6 MIN READ
PRICING
SEP 2026
Why we stopped charging a retainer
Retainers pay us for effort. Pay-per-call pays us for outcomes — and changed which clients we say yes to. The full economics, including the months we lost money.
9 MIN READ
COLD CALLING
AUG 2026
Connect rates by dial window, across 61,000 calls
Tuesday at 8:10am beat every afternoon slot we tested, in every timezone. The gap was smaller than the folklore suggests.
5 MIN READ
LINKEDIN
AUG 2026
The connection request that doubled our accept rate
Blank requests beat pitched ones by a wide margin. What matters is the second message, and we have the split test to show it.
4 MIN READ
TARGETING
JUL 2026
Intent signals, ranked by what they actually predict
We scored ten common signals against booked calls over two quarters. Funding rounds underperformed. New exec hires were the strongest by some distance.
7 MIN READ
COPY
JUL 2026
Every subject line we ran last quarter, with reply rates
Two hundred and twelve subject lines across fourteen clients, sorted worst to best. The pattern at the top is not the one most guides recommend.
8 MIN READ